Founded in 2007, SEAGM had a singular goal in mind: to develop the best online games digital goods marketplace in e-commerce that could eventually help pave the way for gamers to make a living through their hobby of gaming. To achieve this, we needed a team defined by specific core values to deliver the best experience to our users. These values are Integrity, Communication, Care, and Excellence in all things.

The SEAGM of today is a behemoth of its past, having achieved several recognitions and milestones. It is now an MSC status company with four offices worldwide situated in Malaysia, China, and Thailand. As a global brand, SEAGM has already begun its evolution to create a comprehensive gaming ecosystem with the addition of Kaleoz and Gladax. SEAGM distributes digital goods and services while creating a digital goods marketplace on Kaleoz and distributes gaming hardware as Gladax.

  • 177 M

    Website Pageviews

  • 11 M

    Unique Visitors

  • 5.2 M

    Registered Users

  • 118 M

    Annual Active Users

  • 700,000

    Social Community Subscribers


Since its inception, with more than 300 million users accessing our services, SEAGM continues to be the fastest-growing e-commerce platform focusing on digitals goods in Malaysia and has millions of users worldwide.

As we continue to grow, SEAGM visions to be the world's leading digital goods and services platform by achieving excellence in profit, community, and lifestyle. We also aspire to give back to the gaming community while continuously working on building a sustainable ecosystem in gaming within our corporation. The company is determined to empower gamers' gaming experiences by providing convenient access to our services globally to enjoy games anytime, anywhere. Finally, we aim to be a customer-centric company that grows together with its community and employees.


    SEAGM's headquarter is located in Sitiawan, Perak, Malaysia. The three-story building houses 80 employees working under various departments, including the Administrative Department, Customer Service Team, Operations Team, Human Resource Department, and Sales Department. It also has a second office in Malaysia located in MSC designated cyber city, Kuala Lumpur.

  • SEAGM China

    SEAGM also has a technology department located in Chengdu, China. This elite team is responsible for the entire company's technology development and ensures top-notch performance to achieve the highest operational efficiency.

  • SEAGM Thailand

    The SEAGM Thailand office provides localized support to native users and partners.

  • Digita code

    Digita Code provides trading support to both local and international users, as well as business partners.

    18 Howard Road, #08-06 Novelty Bizcentre, Singapore 369585

SEAGM's Vision

The vision for SEAGM is simple, to be the world's leading digital goods and services platform, and to achieve this, we have established clear goals:

  • Community

    SEAGM intends to give back to the gaming community by collaborating with game industry players for talent development and creating potential career paths for gamers.

  • Ecosystem

    We aspire to create a well-rounded and fully equipped environment to best support gamers’ needs by providing high quality and quantity of digital goods alongside easily accessible payment methods.

The SEAGM Team

  • Fifi Lim

    Fifi Lim

    Chief Executive Officer

    With more than a decade of experience at SEAGM, Fifi Lim advanced through the ranks, donning different hats and gaining a deep understanding of the company and industry. Prior to being named CEO, Fifi was the Head of Human Resources, with a strong emphasis on learning, collaboration, and communication. Fifi now leads a talented team to steer SEAGM towards success, stability, and sustainability.

  • Jane Chieng

    Jane Chieng

    Vice President, Operations

    Jane started her career more than a decade ago with SEAGM. From customer service to purchasing, Jane now oversees a substantial number of various departments as the VP for Operations at SEAGM. Jane uses communication effectively and sets an example for her team. She believes that being persistent and sharp will help her achieve her goals.

  • Karen Long

    Karen Long

    CEO Special Officer - Finance

    Karen is an accounting major with 11 years of financial professional work experience under her belt. She's also the CEO's financial sentry. Karen actively oversees financial operations of the company by collaborating with all finance leaders. Equipped with stellar professional judgment, good communication plus self-driven learning, she is determined to achieve her goals by steering communication into action.

  • Chan Swee Ling

    Chan Swee Ling

    Financial Controller

    Chan Swee Ling, SEAGM’s Head of Finance is a member of the Association of Chartered Certified Accountants (ACCA), and an Honours graduate in Accounting & Finance. A result driven and resourceful professional with the proven ability to provide key financial data and support in key business decision making, Swee Ling manages, develops and oversees the entire financial management system at SEAGM to help ensure that all statutory and corporate obligations are accurately executed. With an extensive knowledge and experience in the investment, retail, manufacturing, property development and construction industry, the Finance connoisseur embarks on the e-commerce industry using her refined knowledge and skills in finance to further thrive in the digital industry.

  • U Yik Ching

    U Yik Ching

    Finance Manager

    Yik Ching oversees the financial operations of SEAGM in his capacity as the Finance Manager, helping the Finance Controller run the Finance Department. Equipped with his extensive knowledge of fintech and gaming industry, Yik Ching is in charge of providing financial advice to SEAGM's various departments as well as liaising with external stakeholders. He has a thorough understanding of the organization's operations and its financial accounting matters and is a firm believer in the virtues of perseverance and hard work.

  • Hannah Chong

    Hannah Chong

    HR Manager

    As the new HR Manager, Hannah supports the organization's vision and mission by recruiting the right people, providing employees with the resources they need to succeed, and fostering a culture of growth and development. With nearly a decade of expertise in payroll, recruitment, employee engagement, onboarding, and training, she is aware of the value of creating a positive work environment that promotes employee well-being and drives business success.

  • Carmen Hor

    Carmen Hor

    Change & Performance Manager

    Driven by fun and new ideas, Carmen is in charge of business operations. She drives the team with transformative and exemplary leadership. Through her dedication in engaging important stakeholders, she has successfully bolstered the forces of our ranks. The diligent leader wants to continue bringing value to SEAGM in order to reach greater heights.

  • Ken Lee

    Ken Lee

    Senior BD Manager

    Ken Lee is an avid gamer with relevant online gaming business skills. As the Senior Business Development Manager, he established and led his team to expand SEAGM's B2B business and partnerships with various game publishers. His developing expertise in the organization and his networking relationships with the gaming industry add value to SEAGM. According to Ken, maintaining a positive outlook and being motivated can have a significant impact on your path to achieving your goals.

  • Jojo Zhou

    Jojo Zhou

    Chief Technology Officer

    A veteran with 16 years of experience in IT, Jojo is entrusted with responsibilities such as technical team formation and management. Additionally, the CTO also evaluates, controls and implements all of the company's R&D projects. With his team, Jihong makes sure the business runs smoothly through devising technical structure and planning. The tech vet believes in being focused and efficient towards the same goal to achieve success with the company he cherishes dearly.

  • Dexter Tang

    Dexter Tang

    Creative Director

    Despite majoring in Applied Chemistry, Dexter found his true passion within computer language and graphic design. The Creative Director of SEAGM is in charge of all product design and art direction to ultimately provide a better user experience when they pursue our services. Forward thinking is important to him as a project leader since he requires a high level of foresight.

  • Yee Chai Lin

    Yee Chai Lin

    Purchasing Manager

    Yee from the Kaleoz Sales Team is a Senior Manager is responsible for overseeing the operation, planning and managing the department. She believes in maintaining a keen attitude towards gaming trends to meet customer needs. The senior staff believes that in order to achieve goals, trust between teams is very important because only by trusting and encouraging each other can we grow together.

  • Ling Chi Long

    Ling Chi Long

    Customer Support Manager

    Chi Long leads the 24/7 support team of SEAGM. The manager sees challenges as an opportunity to grow. He believes that to achieve the company's goal, coming up with a measurable action plan then taking action is vital. Chi Long started from the bottom and now he's a manager who knows our customers well and strives to provide quality service by resolving customers' problems.